Ipsos ASI

Ipsos ASI

Ipsos ASI offers a full range of brand and communications research solutions to help clients make the best decisions at all stages of the creative development process, and to maximise the return on their advertising investment.

Who We Are

Passionate about advertising and brand communications, we know the secrets to the value of a good story, well told. Read more link  

Our Expertise

We help clients communicate the right messages in the right ways using the right platforms. arrow

Our Approach

From brand communication strategy to creative development, testing and in-market assessment - we work to maximise your advertising spend. arrow

Our Clients

Since 1962, the world's best brands, across every industry, have relied on us to optimise their advertising and brand communications. arrow

Latest Thinking

Our latest thinking: What's next? Recognised industry wide for our 'great minds', we take risks, challenge convention and keep moving ahead. arrow

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ContactContact Us

 

Debborah McCrudden Deborah McCrudden
Managing Director
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The Pitfalls (and Payoffs?) of Price

Campaign Magazine 

Tara Beard-Knowland of Ipsos ASI argues in Campaign Magazine that retailers over-reliant on the lowest price can undermine their brand and that an underlying strategy is needed.

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Smartphone advertising: form, functionality and brand

Campaign Magazine 

Louise Brice of Ipsos ASI blogs in Campaign Magazine on Smartphone ads - who are the winners?

 

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