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Would Labour have won in 2010 if Blair was still leader?

3 September 2010
Roger Mortimore, head of political research at Ipsos MORI, looks at what might have been if Tony Blair was still prime minister at the time of the 2010 General Election.

The Times Paywall

2 September 2010
Liz Landy, managing director of Ipsos MediaCT, gives her thoughts on The Times and Sunday Times paywall.

MediaCT Light Bites: More Good News For Digital Print

31 August 2010
The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world.

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MediaCT Light Bites: Read All About It

27 August 2010
The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications.

Tactical voting can still occur under the Alternative Vote

27 August 2010
Dr Roger Mortimore, head of political research at Ipsos MORI, explains that the Alternative Vote system would not mean the end of tactical voting.

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Ipsos MORI Business Review Summer 2010

Disruptive Markets - Navigating the Future: One word – disruption – stands out for us as characterising the climate we are all working in at the moment.

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Ipsos MORI's polling during the election

Our research from the 2010 election, including published articles and commentary pieces from the Ipsos MORI political team.

Ipsos MORI Election 2010 polls
Election Centre 2010